News

  • EZB Consulting Introduces Laser Focused Marketing

    • 17/04/2018
    • Posted by: Erez Borowsky
    • Category: Business Strategy, Digital Marketing, Marketing, Marketing analysis, Marketing Strategy, News, PPC, SEO, Traditional Marketing
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    EZB Consulting Laser focused marketing strategy

    Laser Focused Marketing is an ever-changing scene, with marketing strategies spanning multiple channels. The key to a successful marketing strategy is to build brand while building and maintaining client relationships.  To stay focused and relevant, each and every company must conduct marketing audits from time to time. At EZB Consulting, we’ve learned that mistakes can cost you

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  • Supply Chain Threats and Opportunities

    • 13/03/2018
    • Posted by: Erez Borowsky
    • Category: Business Strategy, Digital Marketing, Marketing, Marketing analysis, Marketing Strategy, PPC, SEO, Traditional Marketing
    No Comments
    EZB Consulting Managing Supply Chain Threats and Opportunities

    Profitability and achieving competitive advantage is an important consequence of understanding supply chain threats and opportunities.  Your supply chain can be the difference between making bad, good, or great profit margins.  We have seen many companies become complacent with their management of the supply chain, which leads to supply chain erosion.  It’s not necessarily complacency,

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  • SWOT – High Altitude View to Create Marketing Strategies

    • 27/02/2018
    • Posted by: Erez Borowsky
    • Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, PPC, SEO, Traditional Marketing
    No Comments

    Successful Marketing Strategies start with tools to create and maintain a Competitive Advantage.  S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats. Here’s a change in thinking – T.O.W.S. to create the Marketing Strategies EZB Consulting

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  • Social Media Optimization – Improve your Ranking Today

    • 08/02/2018
    • Posted by: Erez Borowsky
    • Category: News
    No Comments
    social-media-marketing

    Social Media Optimization a key performance booster. Social Media Optimization (SMO) is the use of a number of channels and communities to generate publicity to increase the awareness of a product, service brand or event. EZB Consulting’s goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or

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  • The Value of SEO – A Key to Higher Rankings

    • 08/02/2018
    • Posted by: Erez Borowsky
    • Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, PPC, SEO, Traditional Marketing
    No Comments
    search-engine-marketing

    You have probably heard the term “SEO.” You probably know that it is something your company needs. But, do you know all of the value you will realize by optimizing your site for search engines?  And the relevant question is are you getting value from your current SEO? When you invest in SEO, especially our SEO

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  • Google AdWords and PPC Advertising

    • 07/02/2018
    • Posted by: Erez Borowsky
    • Category: News
    No Comments
    EZB Consulting Digital Marketing

    Google AdWords and PPC advertising PPC Advertising has the power to generate new leads, new clients, and ultimately more sales. Many small businesses do not have the resources to navigate through confusing data analysis, potentially wasted costs and complicated account interfaces. The professionals at EZB Consulting are experts at helping your small business access the

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  • Have a stunning Webpage and want new clients to see it?

    • 07/02/2018
    • Posted by: Erez Borowsky
    • Category: News
    No Comments

    There are five steps to dramatically improve your web presence and return on investment.  You have 5-7 seconds to capture someone landing on your webpage.  Does your Webpage load quickly and inform the consumer why they should stay and read through your website?  We found that there is a successful formula (5 steps) to get

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  • How to Gain Competitive Advantage and Profitability: Porter’s Five Forces

    • 09/11/2017
    • Posted by: admin
    • Category: News
    No Comments
    about1

    The marketing plan is a living document that changes constantly in order to gain Competitive Advantage and Profitability.  Equally important are the uses of multiple analysis tools to create a three dimensional understanding of where your organization is positioned relative to the market as a whole, and your competitors.  One such tool is Porter’s five

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  • ESTABLISHING A LASTING COMPETITIVE ADVANTAGE

    • 30/10/2017
    • Posted by: admin
    • Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, News, PPC, SEO, Traditional Marketing
    No Comments
    handshakemarketing

    EZB Consulting is committed to helping our clients make distinguishing and substantial improvements in their performance, identify the breakthrough opportunities for growth, establishing a lasting competitive advantage, and maximize their revenue and profitability. We do more than just leave a client with a book of recommendations. We work with the client as partners to take the

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  • DOES YOUR BUSINESS FEEL LUCKY?

    • 30/10/2017
    • Posted by: admin
    • Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, News, PPC, SEO, Traditional Marketing
    No Comments
    ezb-blog

    WHAT DOES IT TAKE TO BECOME A LUCKY BUSINESS?  Luck is a matter of preparation meeting opportunity. In my experience, I’ve also heard, believed, and lived the following definition of luck by Lucius Annaeus Seneca:  Luck is a matter of preparation meeting opportunity.  How does that work?  If you are well prepared and get an opportunity

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