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  • MANAGING MARKETING CAMPAIGNS

    • 30/10/2017
    • Posted by: admin
    • Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, News, PPC, SEO, Traditional Marketing
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    chesscheckmate

    Large corporations typically have focused marketing campaigns with clear directives and objectives, and more importantly focused executions and analysis of the campaigns.  But did you know that Just 21% of B2B companies are successful at tracking ROI of their content marketing. And 15 percent say they do not track ROI on content marketing at all. [1] Marketing

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  • GAIN COMPETITIVE ADVANTAGE AND PROFITABILITY: RBV

    • 26/10/2017
    • Posted by: admin
    • Category: Business Strategy, Digital Marketing, Marketing, Marketing analysis, Marketing Strategy, News, PPC, SEO, Traditional Marketing
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    Marketing Analysis

    In continuing the process of creating an marketing analysis from SWOT & Porter’s Five Forces to gain a Competitive Advantage and Profitability we continue to look internally by way of the resources the firm controls.  Using the Resource-Based View (RBV) is not just looking at the hard assets, but includes the firm’s culture, intellectual property, corporate, as

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