At EZB Consulting, our typical marketing analysis process involves a specific set of activities required for achieving a Competitive Advantage. The process can be subdivided into several phases, maintaining a systematic and methodical process, proceeding from phase to phase, and from operation to operation. Our comprehensive marketing analysis process is divided into seven phases. Discovery, Analysis, Reporting, Strategize, Implementation, Report, and Follow up.
Phase 1: Discovery– Get all data. Including interview employees at all levels. Current Marketing plans and running programs.
Phase 2: Analysis– Utilizing Marketing analysis tools identifying the biggest threats,
finding the biggest opportunities, and maximizing Competitive Advantage.
Phase 3: Reporting – Document all of our findings and distribute to all key personnel who are privy to the information.
Phase 4: Strategize-Strategize with the firm to determine which recommendations to implement, alter, or abandon. Determine what resources are needed and come up with a specific plan of action to include weekly reporting. Identify, Align, and create ROI.
Phase 5: Implementation- Work with the management team to implement the new solutions. Help create new marketing systems, procedures, and policies to make sure these solutions are carried out 100% of the time.
Phase 6: Report- Review of everything that was done from start to finish. Problems, solutions, key people involved, expectations, and new systems, procedures & policies.
Phase 7: Follow Up- Follow up with organization at two different stages to check status. First follow up will be after 3 months of final report. We’ll make sure that you are getting the most out of the new solutions we’ve implemented, offer suggestions on best practices, and help you make any adjustments needed if there were any changes to your business that you did not anticipate. The second follow up will be after 6 months of final report. This should give enough time to allow the solutions to impact the business. We will also make sure that you have all the tools needed for your continued success.