- 08/02/2018
- Posted by: Erez Borowsky
- Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, PPC, SEO, Traditional Marketing
You have probably heard the term “SEO.” You probably know that it is something your company needs. But, do you know all of the value you will realize by optimizing your site for search engines? And the relevant question is are you getting value from your current SEO?
When you invest in SEO, especially our SEO IntensifyerTM, you will see a multitude of benefits.
Higher search rankings: Your web pages will appear more frequently and in higher positions on SERPs (search engine results pages)
Increased organic traffic: More visitors will land on your web pages through search engines (so you don’t have to pay for traffic)
Increased brand awareness and authority: Your brand will appear more frequently which increases your visibility and leads to your website being used as a resource by other websites and publishers
Increase in number of leads and sales: As your website appears in front of a larger audience, it becomes a silent salesperson that can collect leads and drive sales from online searchers
Lasting results: When you improve a site’s Search Engine Optimization, the work often creates long-term improvements and compounding returns that can get better over time
Search Engine Optimization is a vital tool in building and growing your company’s online presence, but it is not a one-time project that will give your brand a lasting boost. SEO is a long-term practice that works best over time. Search Engine Optimization strategies that are implemented today should be given at least six months to show results. Once that value kicks in, strategies continue to work.
SEO Ranking Factors
Google uses over 200 factors to rank webpages for SERPs. As part of your partnership with EZB Consulting LLC, we will assess and prioritize many of these factors to improve your site. Some of those factors include:
Onsite SEO
| ○ Meta Descriptions
○ Meta Titles ○ Content Quality ○ Content Length ○ Content Freshness ○ URL Structures ○ Internal Links ○ Outbound Links
|
○ Image Title Tags
○ Keyword Usage ○ Site Depth ○ Rate of Audience Engagement ○ Redirects ○ Duplicate Content ○ Social Tags ○ Broken Links
|
Offsite SEO
- Number of Inbound Links
- Manual Search Engine Submission
- Article Submission
- Directory Submission
- Classified Submission
- Business Listing
- Web 2.0 Profile Creation
- Social Bookmarking
- Blog Commenting
- Google Local Listing
- Press Release Writing & Submission
- Q&A
- RSS Feed Syndication
- Blog Creation and Posting
- Image Promotion
- Video Promotion
- Product Promotion
- Reviews
- Google Map Listing
Technical SEO
- Site Speed
- Mobile Friendliness
- Crawlability
- Meta Security
- Schema code
Plan of Action
To improve your website’s SEO, EZB Consulting features our SEO IntensifyerTM. Our stratagem resolves these issues through the followings comprehensive strategies:
| Strategy | Description |
| Full Site Audit | We perform a complete audit of your website’s onsite SEO, offsite SEO, and technical SEO. |
| Keyword Research | We research keywords to find the best opportunities for connecting with your target audience and appearing in search. |
| Competitor Research | We assess your competitors to see how they are performing and what you need to gain a Competitive Advantage. |
| Technical Optimization | We implement technical upgrades that help your site meet the requirements and best practices set by Google. |
| Content Strategy | We expand site depth and build additional on-site content through a blog and targeted landing pages. |
| Link Building | We gain links back to your website. |
Our Strategy & Reporting
Because SEO is an ongoing task, our plan will include an initial set-up phase and ongoing monthly plans.
Phase One: Initial Setup
The table below outlines Phase One. As each task is complete, you will receive a report of the work.
| Task | Deliverable |
| Full Site Audit | Site audit with factor ratings |
| Keyword Research | List of [10-40] keywords and metrics |
| Competitor Research | Report of competitor keywords and site metrics |
| Technical Optimization | Report on technical upgrades |
Phase Two: Ongoing Maintenance and Continued Growth
The ongoing plan includes the following monthly tasks that build SEO over time.
| Task | Deliverable |
| Content Strategy | [5-15] pieces of content per month |
| Link Building | [100-300} number of backlinks per month |
On the assigned monthly due date, you will receive a report on each strategy and a monthly report of site metrics detailing the SEO growth of your website. The monthly report will detail:
- Overall Traffic: Number of visits on your website
- Organic Traffic: Number of visits from search engines to your website
- Unique Visits: Number of individuals who visit your website
- Country specific: Number of visits from country wise
- Bounce Rate: Percentage of users who visit one page and then exit
- Off Activity Report: Number of backlinks created through off page activities
- Webmaster Status: Website’s health report from Google Webmaster Tool.
- Position in Search Results: Your organic ranking on search engine result pages
Each of these metrics will help you see the results of our work and the increase in your website’s SEO authority as it compounds and builds over time.
About us:
EZB Consulting is a Las Vegas Marketing Consulting firm that offers a wide range of services and solutions to organizations in various industries. Our core competence lies in our ability to help small and medium-sized businesses maximize revenue, generate growth and develop a sustainable Competitive Advantage through our individualized strategies and solutions.
