Corporate & Product Branding

Corporate & Product Branding

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EZB Consulting will review your brand strategy of how, what, where, when and to whom. We will also review where you advertise, your distribution channels and what you communicate visually and verbally. We will laser focus your brand strategy to improve your image and profitability.

A brand helps distinguish you from your competition and makes you more recognizable to customers.  Your brand strategy also dictates your marketing strategy. It provides a clear purpose for why you are engaging customers and how you are doing so.

Having a consistent and focused brand strategy helps you communicate with your customers more clearly. The steadier your messaging, the more likely you are to attract and maintain loyal customers.  A clear brand vision helps make sure everyone internally is working towards the same objectives.

Corporate branding is the practice of promoting the brand name of a corporate entity.  Creating focused branding that identifies your brand with what your corporate entity envisions. Building a certain image and reputation in the mind of your consumers to carve out your place in your target audience distinct from competitors and building a Competitive Advantage.

Product branding is essential to every company in order to gain a Competitive Advantage. Product branding can succeed by emphasizing a variety of attributes. The key is distinguishing which benefits or advantages your product offer over competitors.  Quality, unique features, sleek design, durability, reliability, and performance are some traits companies may use to brand products.

EZB Consulting understands that the activities and strategy that go into corporate branding are different from product and service branding because the array of a corporate brand is typically much broader. Although corporate branding is a separate activity from product or service branding, these distinct forms of branding can, and often do, take place synchronized within a given corporation.

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