- Posted by: Erez Borowsky
- Category: News
Social Media Optimization a key performance booster.
Social Media Optimization (SMO) is the use of a number of channels and communities to generate publicity to increase the awareness of a product, service brand or event. EZB Consulting’s goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends.
Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO (Social Media Optimization) is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.
In social media, there are two important search engines you have to optimize for:
- The search function within each social network
- Google search
When EZB Consulting optimizes for either search environment, there are some direct and indirect benefits. The direct benefit is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.
- Your account will be assigned to a manager fully certified in Social Media Optimization, Social Media Strategy, and Social Integrated Marketing.
- We are committed to responsive and transparent service coupled with excellent communication.
- Our Focus is on your Return on Investment (ROI) – maximizing your sales for minimum advertising cost.
What We Will Do with Social Media Optimization:
- General Social Media Strategy and Social Integrated Marketing
- Formal Analysis of current marketing deployment, Social strategy development and integration.
- Social Media Account creation, management and daily responsibility, including Facebook, Twitter, Instagram, Google+.
- Fanpage custom landing page design and implementation.
- Twitter page custom background design and implementation.
- Development and execution of a social content strategy
- Management of Fanpage posting – We will be posting 1 times per day
- Management of Twitter posting – We will be posting 1-2+ times per day
- Cross channel flow consulting from all media sites including website, fanpage, twitter, etc.
- General text, photo, video and other posts to Social Media umbrella sites.
- General compilation and coordination of client news, events, community involvement postings within Social Media umbrella sites.
- Responding and engaging with fans and followers to build relationships.
EZB Consulting is a Las Vegas Marketing Consulting firm that offers a wide range of services and solutions to organizations in various industries. Our core competence lies in our ability to help small and medium-sized businesses maximize revenue, generate growth and develop a sustainable Competitive Advantage through our individualized strategies and solutions.