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Marketing analysis
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EZB Consulting Introduces Laser Focused Marketing
- 17/04/2018
- Posted by: Erez Borowsky
- Category: Business Strategy, Digital Marketing, Marketing, Marketing analysis, Marketing Strategy, News, PPC, SEO, Traditional Marketing
No CommentsLaser Focused Marketing is an ever-changing scene, with marketing strategies spanning multiple channels. The key to a successful marketing strategy is to build brand while building and maintaining client relationships. To stay focused and relevant, each and every company must conduct marketing audits from time to time. At EZB Consulting, we’ve learned that mistakes can cost you
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GAIN COMPETITIVE ADVANTAGE AND PROFITABILITY: RBV
- 26/10/2017
- Posted by: admin
- Category: Business Strategy, Digital Marketing, Marketing, Marketing analysis, Marketing Strategy, News, PPC, SEO, Traditional Marketing
In continuing the process of creating an marketing analysis from SWOT & Porter’s Five Forces to gain a Competitive Advantage and Profitability we continue to look internally by way of the resources the firm controls. Using the Resource-Based View (RBV) is not just looking at the hard assets, but includes the firm’s culture, intellectual property, corporate, as