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EZB Consulting Introduces Laser Focused Marketing
- 17/04/2018
- Posted by: Erez Borowsky
- Category: Business Strategy, Digital Marketing, Marketing, Marketing analysis, Marketing Strategy, News, PPC, SEO, Traditional Marketing
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Laser Focused Marketing is an ever-changing scene, with marketing strategies spanning multiple channels. The key to a successful marketing strategy is to build brand while building and maintaining client relationships. To stay focused and relevant, each and every company must conduct marketing audits from time to time. At EZB Consulting, we’ve learned that mistakes can cost you
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SWOT – High Altitude View to Create Marketing Strategies
- 27/02/2018
- Posted by: Erez Borowsky
- Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, PPC, SEO, Traditional Marketing
Successful Marketing Strategies start with tools to create and maintain a Competitive Advantage. S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats. Here’s a change in thinking – T.O.W.S. to create the Marketing Strategies EZB Consulting
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Social Media Optimization – Improve your Ranking Today
- 08/02/2018
- Posted by: Erez Borowsky
- Category: News
Social Media Optimization a key performance booster. Social Media Optimization (SMO) is the use of a number of channels and communities to generate publicity to increase the awareness of a product, service brand or event. EZB Consulting’s goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or
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The Value of SEO – A Key to Higher Rankings
- 08/02/2018
- Posted by: Erez Borowsky
- Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, PPC, SEO, Traditional Marketing
You have probably heard the term “SEO.” You probably know that it is something your company needs. But, do you know all of the value you will realize by optimizing your site for search engines? And the relevant question is are you getting value from your current SEO? When you invest in SEO, especially our SEO
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Google AdWords and PPC Advertising
- 07/02/2018
- Posted by: Erez Borowsky
- Category: News
Google AdWords and PPC advertising PPC Advertising has the power to generate new leads, new clients, and ultimately more sales. Many small businesses do not have the resources to navigate through confusing data analysis, potentially wasted costs and complicated account interfaces. The professionals at EZB Consulting are experts at helping your small business access the
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DOES YOUR BUSINESS FEEL LUCKY?
- 30/10/2017
- Posted by: admin
- Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, News, PPC, SEO, Traditional Marketing
WHAT DOES IT TAKE TO BECOME A LUCKY BUSINESS? Luck is a matter of preparation meeting opportunity. In my experience, I’ve also heard, believed, and lived the following definition of luck by Lucius Annaeus Seneca: Luck is a matter of preparation meeting opportunity. How does that work? If you are well prepared and get an opportunity
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MANAGING MARKETING CAMPAIGNS
- 30/10/2017
- Posted by: admin
- Category: Business Strategy, Digital Marketing, Marketing, Marketing Strategy, News, PPC, SEO, Traditional Marketing
Large corporations typically have focused marketing campaigns with clear directives and objectives, and more importantly focused executions and analysis of the campaigns. But did you know that Just 21% of B2B companies are successful at tracking ROI of their content marketing. And 15 percent say they do not track ROI on content marketing at all. [1] Marketing
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GAIN COMPETITIVE ADVANTAGE AND PROFITABILITY: RBV
- 26/10/2017
- Posted by: admin
- Category: Business Strategy, Digital Marketing, Marketing, Marketing analysis, Marketing Strategy, News, PPC, SEO, Traditional Marketing
In continuing the process of creating an marketing analysis from SWOT & Porter’s Five Forces to gain a Competitive Advantage and Profitability we continue to look internally by way of the resources the firm controls. Using the Resource-Based View (RBV) is not just looking at the hard assets, but includes the firm’s culture, intellectual property, corporate, as
